Parkers Floral - Deborah's Site

Parkers Prairie Floral & Greenhouse
Purchased the small business, Parkers Prairie Floral & Greenhouse, in 2007, providing fresh cut flowers, floral arrangements (for all occasions), silk flowers, green plants, gardening and landscaping plants and supplies, cards, and gifts to customers.
Business Owner / Operator
Developed sales and marketing initiatives resulting in increased revenues by 15% year-over-year, improved public relations, and expanded customer base and satisfaction.
Expanded consumer exposure to the services and offerings through creating, launching, and managing a business website, providing for an increase in internet orders monthly.
Cross trained staff and modified staff scheduling to reduce labor expense by 5%.
Incorporated non-perishable, gift products for consumers to increase ticket sales by 7%.
Evaluated business operations, identifying and implementing improvements to operational efficiency, employee productivity, product quality, and customer satisfaction.
Responsible for P&L and balance sheet financial management.